Privacy Policy
Effective Date: 14th July 2025
Last Updated: 14th July 2025
1. Introduction
This Privacy Policy describes how Purpleberry Technologies LLP and its affiliates (collectively "Purpleberry," "we," "our," "us") collect, use, share, protect, and otherwise process your information and personal data through our AI agent platform and services accessible at www.purpleberryai.com (hereinafter referred to as "Platform").
Please note that you may be able to browse certain sections of the Platform without registering with us. We primarily operate within India and your personal data will be stored and processed in India, with appropriate safeguards for any cross-border data transfers.
By visiting this Platform, providing your information, or availing any services offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, our Terms of Service, and applicable service terms and conditions, and agree to be governed by the laws of India including but not limited to the Digital Personal Data Protection Act, 2023 and other applicable data protection and privacy laws.
If you do not agree with this Privacy Policy, please do not use or access our Platform.
2. Information We Collect
2.1 Personal Data Collection
We collect your personal data when you use our Platform, AI agent services, or otherwise interact with us during the course of our business relationship. The information we may collect includes but is not limited to:
Account Information:
- Name, designation, and contact details
- Company name and business information
- Email address and phone number
- Address and location data
- Date of birth (where required)
- Proof of identity or address documents
Business Data:
- D2C business information and metrics
- Customer interaction data processed through AI agents
- Sales and marketing analytics
- Product catalogs and inventory data
- Transaction and payment information
Technical Data:
- Device information and IP addresses
- Browser type and version
- Usage patterns and preferences
- API usage logs and system interactions
- Performance metrics and error logs
Sensitive Personal Data:
With your explicit consent, we may collect:
- Payment instrument information (bank account, credit/debit card details)
- Biometric information (for security features, when opted for)
- Financial information related to your business operations
2.2 Automatically Collected Information
We automatically collect certain information when you use our Platform, including:
- Log files and usage analytics
- Cookies and similar tracking technologies
- AI agent interaction data
- Platform performance metrics
2.3 Third-Party Data
We may receive information about you from:
- Integration partners and third-party platforms
- Payment processors and financial institutions
- Business partners and affiliates
- Public databases and directories
Important Security Notice: We will never request sensitive information like debit/credit card PINs, net-banking passwords, or mobile banking credentials via email or phone. If you receive such requests claiming to be from Purpleberry, please report it immediately to appropriate authorities.
3. How We Use Your Information
3.1 Service Provision
We use your personal data to:
- Provide and maintain our AI agent services
- Process your account registration and authentication
- Enable AI agent functionality and customization
- Facilitate integrations with your D2C platforms
- Provide customer support and technical assistance
- Process billing and payment transactions
3.2 Business Operations
We use your information to:
- Analyze and improve our AI algorithms
- Enhance platform performance and user experience
- Conduct research and development activities
- Generate business intelligence and analytics
- Comply with legal and regulatory requirements
3.3 Marketing and Communication
With your consent, we may use your data to:
- Send service updates and notifications
- Provide information about new features and services
- Conduct marketing research and surveys
- Personalize your platform experience
- Send promotional communications (with opt-out options)
3.4 Security and Fraud Prevention
We use your data to:
- Detect and prevent fraudulent activities
- Protect against security threats and breaches
- Enforce our Terms of Service and policies
- Investigate and resolve disputes
- Maintain platform security and integrity
4. Information Sharing and Disclosure
4.1 Internal Sharing
We may share your personal data internally within:
- Our group entities and corporate affiliates
- Subsidiaries and related companies
- Authorized employees and contractors
4.2 Third-Party Sharing
We may disclose your personal data to:
Service Providers:
- Cloud hosting and infrastructure providers
- Payment processors and financial institutions
- Analytics and monitoring service providers
- Customer support and communication platforms
- Integration partners and API providers
Business Partners:
- D2C platform providers
- Technology integration partners
- Third-party AI and ML service providers
- Marketing and advertising partners
Legal Requirements:
We may disclose personal data when required by law to:
- Government agencies and law enforcement
- Regulatory authorities and compliance bodies
- Courts and legal proceedings
- Respond to subpoenas, court orders, or legal process
4.3 Business Transfers
In the event of a merger, acquisition, or sale of business assets, your personal data may be transferred to the acquiring entity, subject to appropriate privacy protections.
5. Data Security
5.1 Security Measures
We implement reasonable security practices and procedures to protect your personal data from unauthorized access, disclosure, loss, or misuse, including:
- Encryption of data in transit and at rest
- Secure server infrastructure and access controls
- Regular security audits and vulnerability assessments
- Employee training on data protection practices
- Multi-factor authentication and access logging
5.2 Security Limitations
While we strive to protect your personal data, please understand that:
- Internet transmission is not completely secure
- No security system is impenetrable
- Users are responsible for protecting their login credentials
- Certain inherent risks exist when using online platforms
6. Data Retention and Deletion
6.1 Retention Period
We retain your personal data for:
- The duration of your active account and service usage
- The period necessary to fulfill stated purposes
- As required by applicable laws and regulations
- To resolve disputes and enforce agreements
6.2 Data Deletion
You have the right to request deletion of your account and associated data by:
- Visiting your profile and settings on our Platform
- Contacting our support team at the information provided below
- Submitting a formal deletion request
Please note: We may refuse or delay deletion in cases of:
- Pending grievances or claims
- Ongoing investigations or legal proceedings
- Regulatory compliance requirements
- Legitimate business interests
6.3 Data Anonymization
We may retain anonymized data for:
- Analytics and research purposes
- Platform improvement and development
- Statistical analysis and reporting
7. Your Rights and Choices
7.1 Access and Correction
You have the right to:
- Access your personal data stored on our Platform
- Rectify and update inaccurate information
- Request copies of your personal data
- Modify your account settings and preferences
7.2 Consent Management
You can:
- Withdraw consent for data processing
- Opt-out of marketing communications
- Manage cookie preferences
- Control data sharing settings
7.3 Data Portability
You may request:
- Export of your personal data in a structured format
- Transfer of data to another service provider
- Assistance with data migration
8. Consent and Legal Basis
8.1 Consent
By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your information in accordance with this Privacy Policy.
8.2 Business Data Consent
When providing business data relating to your customers or third parties, you represent that you have:
- The authority to share such information
- Obtained necessary consents from data subjects
- The right to permit us to use the information as described
8.3 Communication Consent
You consent to us contacting you through:
- SMS and instant messaging applications
- Phone calls and voice messages
- Email communications
- In-platform notifications
8.4 Withdrawal of Consent
You may withdraw your consent by:
- Writing to our Grievance Officer (contact details below)
- Using the subject line "Withdrawal of consent for processing personal data"
- Following the unsubscribe process in communications
Please note: Withdrawal of consent will not be retrospective and may affect your ability to use certain services.
9. Cookies and Tracking Technologies
9.1 Cookie Usage
We use cookies and similar technologies to:
- Maintain your session and preferences
- Analyze platform usage and performance
- Personalize your experience
- Provide targeted content and advertisements
9.2 Cookie Management
You can control cookies through:
- Browser settings and preferences
- Third-party cookie management tools
- Our cookie preference center
10. International Data Transfers
When we transfer your personal data outside India, we ensure:
- Adequate data protection safeguards
- Compliance with applicable transfer regulations
- Appropriate contractual protections
- Transparency about transfer purposes and destinations
11. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we become aware of such collection, we will take steps to delete the information promptly.
12. Changes to This Privacy Policy
12.1 Policy Updates
We may update this Privacy Policy to reflect:
- Changes to our information practices
- New legal or regulatory requirements
- Service enhancements or modifications
- Feedback from users and stakeholders
12.2 Notification Process
We will notify you of significant changes through:
- Email notifications to your registered address
- Prominent notices on our Platform
- In-app notifications and alerts
- Other reasonable communication methods
12.3 Continued Use
Your continued use of our Platform after policy changes constitutes acceptance of the updated Privacy Policy.
13. Grievance Redressal
13.1 Grievance Officer
For any privacy-related concerns, complaints, or questions, please contact our Grievance Officer:
Name: Bhavya Dhanuka
Email: [info@purpleberryai.com]
Phone: 8529338011
Address: HNo 7 Ward 2 Raisinghnagar Rajasthan
13.2 Response Timeline
We will acknowledge your grievance within 72 hours and provide a resolution within 30 days of receipt.
14. Contact Information
For general inquiries about this Privacy Policy, please contact us at:
Purpleberry Technologies LLP
Data Protection Officer: Bhavya Dhanuka
Email: [info@purpleberryai.com]
Address: HNo 7 Ward 2 Raisinghnagar Rajasthan
Phone: 8529338011
15. Compliance and Regulatory Information
This Privacy Policy is designed to comply with:
- The Digital Personal Data Protection Act, 2023
- The Information Technology Act, 2000
- The Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- Other applicable Indian data protection laws and regulations
This Privacy Policy was last updated on 14th July 2025. We recommend reviewing this policy periodically to stay informed about how we protect your privacy.